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A Mobile App Brand Plan: A Straightforward Plan

The biggest mistakes mobile app developers tend to do is not developing a concise mobile app brand plan. ~ Evelina Jankauskyte

This only takes 30 mins to do but will serve you throughout the mobile app development and launch.

6 silly questions down and you’re branding plan is done!

This plan that I will put together is taken from the basics of marketing that I covered in my article last year about the Best Way to Market a Mobile App.

So if you are giving yourself 30 minutes to get this all done, let’s not waste time:

Before we jump in, I want you to take 2 minutes to answer these questions, which I will also do for itcher to give you an example.

Now this can be for branding your mobile app or your desktop website, same principles apply.

Do this questionnaire at the end of the day, when all the urgent tasks are done and your mind can wonder.

Essential Branding Questions:

1. What is your business?
itcher is an app that connects interests between like-minded people in the entertainment industry.
 
2. Your business in 2 words?
Entertainment app
 
3. Name one thing that is unique about your business
It’s a platform that allows people to discover more from the entertainment industry.
 
4. If your company/brand was a person who would it be?
It would be an opinionated person with a passion for the entertainment industry.

This person would also get very excited when making new discoveries so much that it would shout about it to all friends and family.

People who are friends with this person would ask for suggestions on movies to watch or books to read.
 
5. What do you wear to work?
Jeans and a comfy cardigan
 
6. If your customer was a cartoon character who would it be?
It would be Rapunzel from Tangled (if you haven’t seen it, YOU MUST!)

When she escapes from the tower she discovers all the things in the wide world, and she can form her own opinions and make her own decisions of things she likes and doesn’t.

Ok so 6 silly questions down and you’re branding for mobile app plan is done!

You are probably feeling a little confused, let me wrap it all up in a pretty present so you are good to go;

Creative Plan

Your Mission

To provide an app that connects entertainment interests between like-minded people and allows them to share their discoveries and express opinions.

An app that connects entertainment interests between like-minded people

Your Brand Look and Feel

The brand is someone you can trust to suggest genuine recommendations for books, movies, games or films.

You will always have the opinion from the brand as if you were asking a friend, presented with examples images and rich links to give you all that you need to make up your mind.

When you browse through itcher, whether it’s the magazine or the app, new discoveries will feel like Christmas, with beautiful images, sounds, and useful content, allowing you to really enjoy the best of the entertainment industry.

Everything will be presented in a casual yet simple manner so you feel like it’s all falling into the natural journey process.

You will not be distracted by promotions or buzz words

You will not be distracted by promotions or buzz words; you will only get comfortable and simple answers for your searches and if you cannot find them, why not contribute so everyone else knows about the niche missing in the entertainment industry.

Your Brand Tone of Voice

The itcher brand offers a product which is an entertainment app, therefore customers would be expecting entertainment related material.

We will endeavour to find out what it is they are looking for and cater to meet those needs in a warm, personalised way with as much information as possible to ensure customers leave knowing all they need to make the decision of whether to buy a book, watch a movie or play a game.

At every point we will also show our passion for the entertainment industry through life experiences, our discoveries and most talked about topics on the internet.

Ensure customers leave knowing all they need to make the decision of whether to buy a book, watch a movie or play a game

So there you are, you know why you exist what you should look like and what you should sound like.

This is the basic of the basics but you know it now, which means decision making on colours, copyrighting, slogans, logo design, and product offering should be a lot more consistent and hopefully easier to make.

Now if you were hoping for something a little more tangible, fear not!

Because all the 6 questions you answered above can be also displayed in a pretty graph and expanded to give you more of a tangible branding plan:

Nerdy Plan

The 3 stages you see above are the easiest way to map out tangible results from your branding plan.

Now this plan might take up to 3 months to implement depending on the size of your company but once you put it to use, you will have a unified brand and that is fundamental for establishing a strong connection with your customers whether you are a mobile app or a desktop website.

The 3 stages you see above are the easiest way to map out tangible results from your branding plan

Tell Us About Your Experience

Have you developed a mobile app?

Tell us about your branding plan :)

itcher Mag is the place for entertainment recommendations across movies, books, music and games.
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