5 Must-Know Facts For Absolutely Every Start-Up

by Daniel Rovira

As the co-founder of itcher, I know the first couple of years in a start-up can be up and down, but it is important to persevere if you really believe in your product.

We’ve grown itcher from a seed of an idea into something that hopefully changes the way people watch movies, read books, listen to music and play games.

For those who don’t know yet, itcher is an entertainment recommendations app that allows users to rate different titles in order to get new and accurate recommendations based on individual’s personal taste.

Below you will find must-know facts we have learned over the last couple of years and will help you to get started with your own project.


1. You Have to Refine Your Core Idea… Many, Many, Many Times

The first milestone you should aim for is really refining your idea.

That means understanding who you are as a brand, what you believe in and what your aims are. A big milestone for itcher was getting a clear image in our heads of what we wanted it to be. We are always developing and tweaking, but working on that initial outline was important to get us started.

An idea is only that until it has been refined - then it is a pitchable start up.


2. Think You’ve Got Your Pitch? Think Again!

Pitching your idea for the first time is a turning point. You’ll learn what investors are looking for and where you need to research more (you’ll also find that telling someone about your project will make you hungrier for success).

Be sure to use your first pitch to learn; each of your many pitches works as an opportunity to improve the next one.

Use your first pitch to learn; each of your many pitches works as an opportunity to improve the next one

Pitching itcher for the first time reaffirmed the reasons why we wanted to update the entertainment landscape and we haven’t looked back since.


3. An Audience Might Not Come For Free

A brand is nothing without a following, particularly in a digital age.

Work on creating an online space for your followers and, if relevant, use it as an opportunity for SEO, but think about what is right for your brand. In our case, we created itcher Magazine.

Work on creating an online space for your followers

Hitting 250,000 new users per month was definitely a milestone for itcher. Knowing a quarter of a million people had used our site every month was not only satisfying, but also encouraging.

You’ll have to put in the effort and hour to build an audience, but it’s a price worth paying.


4. You Have To Launch Before That Next Tweak...

You can only plan for so long: sooner or later you need to get your product out there.

Your first version will rarely be perfect, and the feedback from your target market that will make it stronger for the next release. Since, we've since released v.2 of the itcher app.

We've improved vastly since those beginning days, but our very first version (v.1) taught us more about the mobile app world than we ever could have ever imagined.


5. Aim To Reach a Milestone Within Your First Month (No Matter What)

When creating a start-up you can see very clearly how people will benefit from your innovative ideas. It is important to strive for some kind of numerical milestone that can measure that success.

Work on creating an online space for your followers

Whether we are talking about number of units sold or number of downloads on the app store, do set a quantitative goal that you can track. In our case, we’re looking forward to when we reach the millions of downloads.


Get Your Start Up Moving

I hope you enjoyed these tips and find them useful for your business.

If you would like to stay up to date with itcher’s progress, you can find us on Twitter and Facebook or our Blog (add links).


References:

http://www.inc.com/guides/2010/08/how-to-refine-your-business-idea.html

http://www.peterjones.com/business-guide/pitch-your-idea-for-finance/

https://blog.kissmetrics.com/fan-base/

https://www.entrepreneur.com/article/249477


Find People with Similar Interests App: Solve Your Boring Nights Once and for All!

What to have for dinner?

What to watch on telly?

Wouldn’t it be great if you could get recommendations for both?


This Friday Night... In!

Finally you get the chance to relax and have some fun after a hard week at work.

But... wait! You still haven’t decided which movie to watch.

This is the time when you could really do with a few recommendations from your friends but they all happen to be out and about too busy to hear their mobiles ringing.

You could search online, but what to search for exactly? Remember you need to know what you are looking for in the first place...

And you really have no idea of where to start.


How to Find People with Similar Interests Right Here, Right Now

You need to find people similar to you, people who know what you like, who could solve your problem by telling you exactly what you need to watch tonight.

So; where to find people with similar interests right here, right now?

We have the solution for you. There's a new app in town called itcher and it does just that: provides you with great recommendations that match your interests!

“Itcher is like a version of asking around for ideas; you don’t even need to send messages to friends...”

For example, when you don't know where to start a search for a movie, you can start browsing and look for other users' recommendations. Itcher is like a version of asking around for ideas and you don't even need to send multiple messages to friends.

Now, if that’s not cool, I don’t know what is.


Browsing Through is Fun

As you browse through different titles, you can read what other like-minded people think of the movie which really simplifies making a choice. You might even come across a hidden gem that did not make it into the general cinema distribution but that itcher users think it's a must-see.

Watching that movie could also help you recommend it to your friends who may have never heard of it before...

“You might even come across a hidden gem that did not make it into the general cinema distribution but that itcher users think it’s a must-see.”

What? Your friends only like to watch Hollywood blockbusters? Alright then, you can search for popular films and read recommendations from around the world. If you find yourself shouting at the screen after seeing bad recommendations and deciding you still want to watch that movie, you only have yourself to blame.

I told you so :)


itcher Connects Like-Minded People

How can you make the most of Itcher?

First of all, itcher connects like-minded people so the more you use it the better it gets. Start creating your profile by selecting movies you already like so itcher can start making recommendations for you.

  • Do you love romantic comedies? Then select “Love it”.
  • Not so keen on science fiction? Click on “Dislike it”.
  • Do you and your partner have different taste in movies and need to compromise? Click on “It's OK”.

Do you want to read the book that inspired the movie you want to see? You can check what other users think of it to see if they believe the movie did justice to the original script.

And if the night is still young and you fancy playing a game after you watched the movie, you can get recommendations on those too.

Itching for more?

Find people with similar interests - app itcher is a fantastic tool that will help you discover more of the things you love.


The 5 Essential Steps Before You Write Any Book

So you’ve decided to dip your toe in the literary waters.

Your inner Dickens is calling out and it is time to put pen to paper (or more likely - keyboard to screen).

So you’ve decided to dip your toe in the literary waters.

With so much going on between the first idea and the finished product, you’ll need some guidance along the way.


#1 THE TAGLINE

You should be able to describe the concept of your book in one sentence

Aiming to pitch your book idea in one line should help you narrow your concept.

If it takes three paragraphs to explain the premise of your book, it’s not focused enough.

If it takes three paragraphs to explain the premise of your book, it’s not focused enough.

Concentrate on coming up with a punchy line that explains your book idea to someone who doesn’t know you. This will help you to keep a clear vision in mind during the writing process.


#2 THE PURPOSE

You need to have a 100% clarity on why you’re writing your story

Are you writing this book because you want to make money? Are you writing because you enjoy it?

It’s important to know why you’re writing a book so you can remind yourself when things get tedious.

It’s important to know why you’re writing a book so you can remind yourself when things get tedious.

Very few authors make a substantial amount of money from book writing, so this perhaps isn’t the best overall aim when writing your first book.


#3 THE RESEARCH

It is imperative that you find the gap in the market!

It’s important to be aware of what’s already out there. You need to know where your book will sit among others and what your book will bring to the genre. Read widely. Read different areas within the genre and read as many different styles as you can.

Read widely. Read different areas within the genre and read as many different styles as you can.

If you’re not sure where to begin you can browse popular titles in your genre on Amazon, and perhaps use a recommendation app like itcher to find the lesser known titles.


#4 THE FORMAT

Being tight with your structure will help you see the end product in your mind

Are you writing a trilogy? An illustrated story? A collection of short stories?

Think about how your message is best delivered. 

Think about how your message is best delivered. You might think you can drag out a story for 50,000 words but upon closer inspection, it may be that it works better as a short story.


#5 THE PLAN

The right system will increase your chances of success

Some writers prefer to write and see what happens, but if you think you’ll find this difficult (and many would) it’s a good idea to have a structured plan for each chapter or each section of your book.

This doesn’t just have to be bullet pointing what’s going to happen or what’s going to be discussed – even answering questions such as ‘what will the reader feel after reading this chapter’ will help guide you throughout your writing.

Whether you decide to use Workflowy, Trello or good old fashioned pens and paper, the more organised your planning is the more you can declutter your brain and instead focus on the writing.

The more organised your planning is the more you can declutter your brain and instead focus on the writing.

It’s also crucial to designate writing hours in your day. A book is a very large project to take on.

Telling yourself that this year you are going to ‘write a book’ doesn’t mean you’ll have a book written by the end of the year. Instead, carve out a designated writing slot in your day and stick to it.


BONUS: Identify and connect with others like you

By networking with others who are taking on the task of writing a book, you’ll have a support system in place for when questions and queries arise.

Speaking to real people in a similar situation will help you along your way and also try searching Twitter and Facebook for new authors. You can always ask your friends if they know anyone writing a book.

What tips do you have for new writers who want to write their first book?


Your Search for Websites to Find Books Ends Here: itcher Is the Future of Reading

Websites to find books can come in many forms - whether it's your favourite book store's company website or maybe a commercial giant like Amazon. 

But they're all missing something....

Personalisation.

Amazon doesn't really know what you're into. It might recommend books because someone else purchased something in common with you, but it's not completely personalised the way book recommendations should be.


So, What Can Solve Our Bookworm Problems?​

itcher

itcher, if you haven't already heard, is an entertainment recommendation app that learns what you like by using a complex algorithm that analyses your ratings of books you've already read to generate brand new, personalised recommendations.

Pretty good, right?


3 Reasons itcher is a Bookworm's Dream

Finding a book recommendation app like itcher is a pivotal moment for book lovers!

There are so many benefits to using itcher (did we mention you can get recommendations for movies, music and games too?) but here are some of our top reasons that itcher is a complete and utter dream for bookworms...


1. Have More Time to Read!

Using itcher means you don't have to spend so long scouring the web in search for a book you may or may not enjoy reading.

With fast and accurate recommendations, you can spend more time curled up in your chair, lost in a good book. Bliss!


2. Read More Books That Really Resonate with You

Don't you love it when you find one of those books that you utterly adore? One that you think about for days - sometimes weeks - on end, and you just want to sink your teeth into it , because it was that good?

Well, with itcher's clever algorithm working hard to find books personalised to your specific taste, which means you're more likely to love the books you read.


3. Share You Thoughts with Other Book Addicts

When you finish a good book, there's little more satisfying that sharing your thoughts on it with somebody else. That's why we love that users can share their reviews of the books they read, right from the itcher app. It helps other users and adds to our buzzing book community.

Watch out, literary critics, itcher users coming through!


The Only App Book Lovers Need: Download itcher Now!

Your search has finally come to an end.

itcher is the answer if you're looking for something to recommend you new, exciting reads. We can't wait for you to download it and let us know what you think!


A New Android App to Rate Music – It Can Change Your Life!

You waited for that new album for months, and turns out, it just sucks...

You are so disappointed, you want to talk about it, get others’ opinions and feedbacks, but your friends don’t care about this band...

Just pick up your phone and tell the whole world what you think...

The app you dreamed of is finally out there!

The app you dreamed of is finally out there!

Time to Express your Feelings

Too often in life, we face that moment when we just heard an amazing song on the radio, or saw that awesome movie no one talked about, and we can’t wait to discuss it with people!

The problem is: no one knows that song, nobody saw that movie!

Same thing applies if you hated what you just heard or saw and you absolutely must tell people...

Same thing applies if you hated what you just heard or saw and you absolutely must tell people...

Don’t keep it all to yourself; it will slowly eat you inside to the point that you’re so depressed you won’t even listen to music or watch a film ever again!

Fear no more, a new Android App to rate music, films, books and games is finally out there.

A Great Android Music App: Rate Songs, Films, Books and Games!

So here we are. You want to tell people what you think of this song but you are stuck. With no ears opened to you, no shoulder to lean against, you keep your feelings to yourself…

It’s time for you to discover itcher! This new Android App to rate music allows you to finally express yourself with just a few simple clicks on your smartphone. But that’s not all…

After a few ratings, itcher starts building your profile and recommending music you should love. It will also introduce you to people with similar interests and tastes in music so you always have someone to talk to about your new discoveries, whether they are good surprises or true disappointments!

This new Android App to rate music allows you to finally express yourself with just a few simple clicks on your smartphone.

So from now on, if you come across a tune you love or you hate, just ask itcher. It will allow you to save some time looking for great songs and avoid wasting time listening to songs you hate.

Yeah, This App to Rate Music Simply Rocks

t’s time to get out of the closet. Let the world know what you think, what you love, what you hate …

If you have very specific tastes in music, and fancy Swamp New Orleans Blues from the 60s, you are not the only one out there and you can discover new tunes, recommended by people with similar interests.

If you are more into commercial music, your opinion is worth as much as the next guy and you have to express it! You’ll never stop discovering new tunes you’ll love.

It’s time to get out of the closet. Let the world know what you think, what you love, what you hate…

This great Android Music App to Rate Songs let you share your feelings with people that care about what you think, and opens you the door of endless discoveries in music.

How to Connect with People from Other Countries Free

Connecting with people from other countries has become easier and easier over time thanks to the internet and smartphones. But most of the time, people do it for the wrong reasons, or the wrong way, and it doesn’t last.

Hi! My name is Jonathan Cherqui; I'm French and I wrote the article you're about to read. Hope you enjoy it.. leave me your comments!


Connecting with People from Around the World… Sounds Fun!

Now you can get in touch with people that share your passions and interests, from all over the world.

If you are a little bit like me and like to travel, meet new people and discover different cultures, I’m sure you’re always on the look up for new trends and ways to have a quick (or not so quick) chat with people from all over the world.

I personally love spotting the little differences in people’s behaviour that make a culture what it is. Like the way the Americans hold their forks during dinner, or the fact that holding the door for a woman in Finland is actually rude.

It’s the differences in the perceptions of things that distinguish us from our neighbours and make them so interesting.

The way the Americans hold their forks during dinner, or the fact that holding the door for a woman in Finland is actually rude

So, How Easy Is to Establish This Connection?

If you are lucky enough to live in a capital city like London, then it’s quite easy for you! Just go to pub on a Thursday night, and I can assure you, you won’t have to wait for long until you meet people from abroad.

Or if you’re a rugby fan, join an international rugby team! If you’re more into chess, well, join a chess club! These places are usually real melting pots.

But what if you leave in the countryside? What if the only people you see every day are the ones living across the street since always?

Or what if you just don’t like to leave the inside of your house but still want to know more about other countries’ culture?

Well, it’s the 21st century and everything is possible…

Well, it’s the 21st century and everything is possible…

A New App to Get in Touch with People from Around the World Through Similar Interests

Living in a world where having virtual friends is no longer considered as “weird”, new mobile Apps to connect with others pop up every day.

If you’re looking for your soul mate, just grab your phone and it won’t take you too long to get hundreds of Apps that promise you true love if you hit the download button.

But let’s say you just want to meet people from other countries, and if possible, people that share your interests.

Good news! It’s time for you to discover this new App, itcher! It will connect you with people from all over the world, based on your interests, on your tastes in movies, music, books and games.

Just exchange about the latest film you loved or that new trendy song you hated, give and get recommendations, without any hidden thoughts!

It will connect you with people from all over the world, based on your interests, on your tastes in movies, music, books and games.

Ever wondered how Pulp Fiction was perceived in China? Does Lady Gaga have a lot of fans in Lesotho? Who is the best-selling author in Nicaragua?

With just a few simple clicks on itcher, now you can do exactly that and find out what people like or don’t like out there, and if there is another “you” somewhere on Planet Earth.


Just like You

I’m sure you’ll be amazed to find out that there’s a guy, all the way across the globe, that likes the exact same music bands as you, and has the same all-time favourite movie as you and watch it once every 2 months, just like you.

You’ll finally be able to discover traditional music and literature from all over the world, even from the tiniest country on the planet, and all that in the comfort of your living room.


Help! Is There an App to Find Similar Songs?

I know what music I like. I was a teenager in the 80s (you do the maths), so anything that has “electro” written all over it is my cup of tea (actually, make that a cappuccino. With an extra shot).

Fast forward to today: based on my own personal preferences, I want to expand my musical horizon and listen to what “young people” like.

Yes, as a seasoned music lover, I do like to find out about what's new out there.

Yes, as a seasoned music lover, I do like to find out about what's new out there.

And yes, even saying this makes me feel old.


You Are Never Too Old to Listen to Music

Ok, so probably according to today's teenagers, people over 20 should be banned from listening to music. Well, at least that's what I thought when I was a teenager myself.

I would hear my mum “la-la-lahing” along to her favourite 60's pop songs while I was doing my homework and it would drive me mad. I was WORKING for goodness' sake!

Yes, mum, how dare you sing along to music while I am doing some serious work here? I was so busy swotting over books and listening to MY music as a teenager that I thought I knew best and felt totally self-righteous about it. 60's music, in my view, was not “real” music. It was stuff dinosaurs listened to.

Here I am, I am now one of those dinosaurs, albeit a fairly fluffy and glittery one.

60's music, in my view, was not “real” music. It was stuff dinosaurs listened to.


Help the Dinosaurs

Someone should create a charity to help the dinosaurs. In the meantime, there should be an app for finding similar songs to what dinosaurs already enjoy listening to.

Because that's what people like me need. I like Depeche Mode (find some other similar bands too!). Is there any band out there that would sound like them today? Off the top of my head, The XX spring to mind. I like The XX. They appeal to my melancholic side. I also like Disclosure as their music has a retro-electro-clubbing feel to it.

What if I need more suggestions? Is there an app to find related music?

What if I need more suggestions? Is there an app to find related music?

Well, it seems that itcher ticks that box. Unlike, say, Genius Mixes on iTunes, which are computer-generated, itcher will give you suggestions on similar music based on what you like from people's recommendations. As a true dinosaur, why should I trust an algorithm when I can ask real people for their opinion?

itcher will give you suggestions on similar music based on what you like from people's recommendations... why should I trust an algorithm when I can ask real people for their opinion?

Are you itching for a change? I know I am.


Do You Want to Rate Movies? App iPhone Out Now!

Do you need to rate movies? App iPhone is out Now and you're going to love it.

There are so many movies out there, it’s always hard to know beforehand if the one you’re about to watch is going to be a total waste of time or if you going to have the time of your life.

Why not enjoy what new technologies have to offer?

A new app to rate movies just saw the light of day!


Do I want to watch this movie?

Does this sound familiar?

We often hesitate before watching a movie, as we have no idea if it’s going to be good or not, and we find ourselves too “afraid” of not enjoying it or too lazy to try. We don’t want to waste our time. I mean, I’ll never get back the 110 minutes of my life I wasted watching Paperboy!

Sure now we can check the trailers on YouTube with just a couple of clicks. But are we not taking the risk of finding out the outcome? Are we going to know for sure if this is a great film, with just a 1 minute “presentation”?

Now, you can be a real film critic, using just your smartphone

Wouldn’t it be great to know if a movie is for you, before you watch, and avoid the annoying wastes of time?

Now, you can be a real film critic, using just your smartphone. This new iPhone app rate movies; and once you start listing the ones you love, and the ones you hate, it builds your profile and tells you if you should watch this film or not …


Rate Movies iPhone App … Meet itcher!

Every problem has its solution and the solution here is an iPhone app: itcher!

OK, so we agree on the fact that not knowing if we’re going to enjoy a film or not is boring... and can even be quite time consuming. But every problem has its solution and the solution here is an iPhone app: itcher!

The process is pretty simple!

You just need to tell itcher what you think about the film you just saw, if you liked it or not, or if you think it was only OK … You can even write comments and reviews. As I told you, the app will then build your profile and put you in contact with people with similar tastes. You’ll then enjoy recommendations from these people and know exactly what they think about the movie you might watch.


Imagine How Comfortable This Is…

You're slumped on your couch, you just finished an amazing movie but the night is still young and you’re considering watching another one. Usually, you would spend half an hour looking for a nice film, one that keeps you in the same mood. You would call a couple of friends asking for recommendations and after a while, you would just give up and go to bed.

Discovering awesome movies has never been so easy …

Now, you just need to get your iPhone, tell itcher how great this movie was and you follow its recommendations. It’s as simple as that!

The only issue you might have at that point is facing too much choice.

Discovering awesome movies has never been so easy …

And for those of you who are also Rock n Roll fans or enjoy reading a nail biting thriller, don’t worry! itcher gives you recommendations for books, music and games as well!


The Good Movies App, itcher: Why a Movie Makes the Perfect Date Night

Ah, dedicated couple time, when you can forget about work and hang out with your significant other.

Here at itcher, we're complete movie buffs, and we think movies make date nights great. If you're more a stay-at-home-dater than a go-out-places-dater, this post is for you!


Make It an Event

Who says sitting down and watching a movie has to be the boring option?

Who says sitting down and watching a movie has to be the boring option?

We say make it as big of an event as possible.

Whizz up a delicious meal, get the popcorn popping and have drinks on ice. Maybe make some cocktails together (or mocktails if you prefer), or just refrigerate some beers before!

A movie is best served with plenty of food and refreshments.


The Bigger the Better, Right?

Part of making your stay-at-home date night more of an event is watching on the biggest screen possible.

Televisions are great, laptops are usually better hooked up to a TV and, if you and your significant other are serial movie lovers, it's worth investing in some kind of projector for a real at-home cinema experience.


Lounge Wear at the Ready

Dressing up all swish and going out to dinner is great, but you know what's even better?

Blankets.

Make your living room as cosy as possible. Blankets, cushions, whatever you need to be completely comfortable.

Make your living room as cosy as possible. Blankets, cushions, whatever you need to be completely comfortable.

One of the huge bonuses of staying at home to watch a movie instead of going out is being comfortable. So you can ditch the work attire and chill out in your lounge wear. Yes.


Decide on the Movie Beforehand

Sitting down to watch a movie and having no idea what you're going to watch is stressful.

You have high hopes for finding something great but - argh - you just can't find one you both like the look of.

This is where things get tricky because either one of you has to compromise, or you just have to keep looking, which could take ages.

Always decide on the movie before you watch it. Preferably the day before, but know by lunchtime at the latest. That way you'll keep your date night stress free, hooray.


Find Great Movies You'll Love

If you don't know where to start in looking for movies, the itcher app will be on hand to help you out.

If you don't know where to start in looking for movies, the itcher app will be on hand to help you out.

All you have to do is download the app and rate at least 5 movies you've seen, then itcher will get to work recommending you new ones. The more titles you rate the better your recommendations will get, so keep scrolling and keep rating!

The more titles you rate the better your recommendations will get, so keep scrolling and rating!

If you see any you like the look of you can save them to a list and then when your significant other asks what you're thinking of watching, you can whip your phone out of your pocket and show them everything you've saved on itcher.

Sorted!

Happy date night, ladies and gentlemen.


Book Recommendation Search Engine: Best Books for You

Up until now, upgrading your reading exerience has been simple: add chocolate and a cup of tea.

You might not think the reading experience can get any better than smothering your face in chocolate while you delve into a gripping novel (I mean, that's the life, right?) but hold onto your chocolate covered mouths fellow book lovers, because you're about to meet Reading 2.0.

First, let me ask you a question - how do you discover new books?

Do you ask friends and hope they'll have a good recommendation and similar taste to you?

Do you aimlessly browse book shops with no clue where to start or what to look at?

Your upraded reading experience comes in the form of itcher, the app that will learn your literary taste.

All you have to do is rate books you've already read.

Simple, right?

And there are so many benefits...


Personalised recommendations - just for you

itcher is great for keeping track of books you want to read and even leaving reviews for your favourite books, but where itcher really excels is giving you recommendations personally tailored to your taste.

Simply rate 5 books you've loved (or hated) to get your first batch of recommendations - and then just keep rating from there!

The more you rate the better your recommendations get, so keep going and itcher will get to know your taste so well it'll only recommend books you're bound to love.


More books, more reading

With all these recommendations on hand, you can spend more time reading and less time searching!

And that's great if you're a real bookworm and can't get enough of page turning fiction...


Say goodbye to aimless wondering

Looking through book stores is such a fun way to spend a Saturday afternoon. The smell of books, endless blurbs to browse through...

Ah bliss.

And, with itcher in your pocket ready to refer to, you have a personal guide to direct you to books worth checking out.

Save any books you like the look of to your list on itcher and you can browse through it whilst in store to find a few new reads.

And if you're not the bookshop-wonderer type - no problem!

Hit the shop tab when looking at a book in itcher and buy directly from the app.


Get started now

itcher is raring to go, so download it from your app store and get rating.

Once you're in the swing of rating, reading and reviewing you'll wonder what on earth you did before you had the itcher app in your pocket.

Happy reading, bookworms.