Last week, Patri Hernández and Ona Estapé of the itcher Marketing team headed to Primavera Pro to pitch itcher in a start up event.

A World-Famous Festival

Ona Estapé, itcher Marketing and Communications, said Primavera had a very cool aesthetic. 

"It was a very trendy event with lots of concerts and cool people related to the music world. There were the usual world-wide famous festival and the start-up programme, which was based on the center of Barcelona, in the beautiful venue of the CCCB. There were networking areas and interesting keynotes, like the one we attended from Carman Chan, from Click Ventures".

It was a very trendy event with lots of concerts and cool people related to the music world.

itcher's Pitch

When it came to the pitch, Ona said it went incredibly well.

"The pitch was great. We were competing with powerful startups from Barcelona and Berlin. We knew it was a chance to prove ourselves - and have fun, too! Feeling confident (after having worked on the pitch thoroughly), we delivered really well and were happy to network with the other startups and try their products. In the end, we didn’t win but we were shortlisted among the 5 best!"

We knew it was a chance to prove ourselves - and have fun, too! 

As for the general atmosphere of the event, Ona spoke very highly about the overall mood of the festival.

"The atmosphere was great, creative, artsy and music-driven. We got great feedback from a few assistants and it was lovely to hear the tips from the guests regarding pitching your startup."

The atmosphere was great, creative, artsy and music-driven

A Chance to Learn

Ona went on to explain how useful it is to pitch itcher at events like the one at Primavera Pro.

"It was a great chance to see how our product sits in the entertainment as a whole and for people interested in one category, in particular."

"We trained on how to pitch in public (first time for me) and learned on how to improve our pitch (especially on the roadmap and financial parts) for investors."

Primavera Pro is one of many events itcher has recently attended. See our other posts for more of our event experiences.